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Marketing Channel Performance
Review performance benchmarks across key channels—plus frameworks for balancing mix, attribution, and ROI at scale.
Overview
Overview
Review channel effectiveness, CAC by channel, and ROI at each stage of company growth. See how the best teams evolve their mix over time.
What You'll Learn
Top performing channels by company stage
Multi-channel attribution benchmarks
How to transition from early-stage to scale-stage marketing
Use This If You're
Rebalancing your marketing investment
Evaluating new channel opportunities
Refining attribution and ROI models
Executive Summary
Selected data points
Rebalancing your marketing investment
Evaluating new channel opportunities
Refining attribution and ROI models
Methodology note
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Related Scaling Reports
2025 SaaS Growth Benchmarks
Benchmark growth-stage SaaS metrics across CAC, retention, team structure, and operational efficiency to drive smarter scaling decisions.
Sales Efficiency Benchmarks
Gain insight into quota attainment, ramp time, and sales productivity benchmarks to optimise revenue performance at every stage.
Customer Acquisition Cost Trends
Understand CAC trends by channel, vertical, and maturity level—plus how GTM structure and attribution impact acquisition efficiency.
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2025 SaaS Growth Benchmarks
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Sales Efficiency Benchmarks%20(1).webp)
Customer Acquisition Cost Trends