Customer Acquisition Cost Trends

Understand CAC trends by channel, vertical, and maturity level—plus how GTM structure and attribution impact acquisition efficiency.

Overview

Overview

Based on CAC data from 2022 through 2025, this report breaks down acquisition trends by channel, maturity, and GTM approach. It highlights the rising costs of acquisition and how to mitigate them with verticalization and attribution improvements.

What You'll Learn

  • CAC trends by channel and growth stage
  • ROI shifts in acquisition strategies
  • How GTM structure and attribution models impact CAC

Use This If You're

  • Seeing declining acquisition ROI
  • Refining your marketing or sales strategy
  • Exploring new channels or positioning tactics
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